About HG Marketing
HG Marketing is a Liverpool-based specialist healthcare and wellness marketing agency, combining strategy, creativity and hands-on delivery to help organisations get more from their marketing.
We believe the best work comes from really understanding our clients: what they do, where they want to go and what’s getting in the way.
That means no one-size-fits-all approach. We bring the right thinking, the right skills and the right support to every project, becoming an extension of your team when you need us.
We don't believe great marketing happens at arm's length.
We work closely with our clients, getting to know their business, their customers and the challenges they're trying to solve. Sometimes that means helping to shape the strategy. Sometimes it means rolling up our sleeves and getting the work done. Most of the time, it's a bit of both.
From a quick conversation to a full campaign, you'll get straight answers, practical thinking and people who genuinely care about doing a good job.
We're not here to make marketing feel more complicated than it needs to be. We're here to become a team you can rely on.
HG Marketing began in 2023, after Helen was made redundant and started working independently in marketing.
Helen initially worked as an independent marketing consultant, but demand quickly grew. It became clear that there were two distinct sides to the work: Helen's consultancy and strategic work, and the growing need for an agency that could provide wider marketing support and delivery.
So the business evolved.
Helen's consultancy became HelenGowar.co.uk, while HG Marketing developed into the specialist agency you see today: bringing together strategy, creativity and delivery for healthcare, health and wellbeing organisations that need experienced marketing support.
Today, HG Marketing specialises in healthcare, health and wellbeing marketing, working with organisations on everything from strategy and campaigns to websites, content, social media and design.
But our story doesn't stop with the agency.
HG Marketing is part of HGMUK Group Limited , which has allowed us to build and develop other brands around a problem we've seen time and again: smaller businesses need good marketing and digital support too, but they don't always need, or have the budget for, a full-service agency.
Through HGMUK Group, we're building different ways to support those businesses, while HG Marketing operates as our specialist agency for healthcare, health and wellbeing organisations.
Different businesses need different levels of support. Building the right option for each of them has become a big part of what we do.
It's a simple principle, but it shapes the way we run HG Marketing. We want to produce work we're proud of, for organisations we believe in, alongside people we enjoy working with.
We want our work to have a purpose. Whether we're helping a healthcare organisation reach the people who need its services or supporting a health and wellbeing business to grow, we care about what happens after the marketing goes out into the world.
We'll tell you what we think, explain why and never make something sound more complicated just to make ourselves sound clever. If we don't think something is the right approach, we'll say so.
Delivering the work isn't the finish line. We want to know whether it worked, what we learned and what we can do better next time.
We take the work seriously, but that doesn't mean working together has to feel serious all the time. We value good relationships, open conversations and working with people who care about what they're building as much as we care about helping them build it.
We're proud of the relationships we've built and the results we've helped our clients achieve. It's even nicer when that work gets recognised.
In 2025, HG Marketing received industry recognition for our work and continued growth, marking an important milestone for an agency that had only begun a couple of years earlier.
The awards are something we're incredibly proud of, but they're not what drives us. The best recognition is still a client coming back, recommending us to someone else, or trusting us with the next piece of work.
We've had the privilege of working with brilliant organisations, from charities and growing health and wellbeing businesses to established healthcare brands.
Every relationship is different. That's exactly how we like it.
Whether you know exactly what you need or you're still figuring it out, we'd love to hear what you're working on.
Tell us where you are, where you want to get to, and we'll have an honest conversation about how we might be able to help.