Social media strategy
A clear plan for what you're trying to achieve, who you need to reach, what you should be talking about and how your social channels fit into your wider marketing.
Social Media
Social media with a purpose.
Social media should do more than keep your feeds busy.
We help healthcare and wellness organisations use social media to communicate clearly, build trust, reach the right audiences and support their wider marketing objectives.
From strategy and content planning through to creation and ongoing management, we can take care of your social presence or work alongside your internal team to give them the additional expertise and capacity they need.
Social Media
What we can help with
Social media management
Ongoing management of your channels, keeping your presence active, consistent and aligned with your organisation.
Content creation
Thoughtful social content that turns your expertise, services, news and ideas into posts people can actually understand and engage with.
Content planning
Structured content calendars that balance education, awareness, organisational updates, campaigns and more commercial messaging.
Campaigns
Social media support for launches, awareness campaigns, events and other key moments, with content planned as part of the wider campaign rather than in isolation.
Reporting & optimisation
Regular reporting that goes beyond follower numbers. We look at what's working, what audiences are responding to and where we can improve.
Social media in healthcare & wellness
Communicating about healthcare isn't always straightforward.
Complex information needs to be accessible. Sensitive subjects need to be handled appropriately. Claims need to be considered carefully. And above all, the people reading your content need to be able to trust it.
We understand that.
It means we can get underneath what your organisation actually does and turn that expertise into social content without losing the meaning behind it.
Your team, extended
You don't necessarily need another full-time person to get more from your social media.
HG Marketing can work as an extension of your existing marketing or communications team, providing additional expertise and capacity when you need it.
Or, if you don't have an internal social team, we can manage the whole thing for you.
Either way, you get people who understand your organisation, rather than starting from scratch every time you need something posted.
Ready to get more from your social media?
Whether you need ongoing management, a clearer strategy or additional support for your existing team, let's talk about what would make the biggest difference.