What is Healthcare Marketing?
Healthcare marketing is about connecting people with the healthcare services, information and support they need.
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Ideas, insight and practical marketing advice.
We share what we're seeing, what we're learning and practical guidance to help healthcare and wellness organisations communicate more effectively.
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More Than 6 Million NHS Appointments Are Being Delivered by Independent Providers. What Does That Mean for Healthcare Marketing?
For the healthcare organisations delivering NHS-funded care, it creates an interesting communications challenge. Being available to patients doesn't automatically mean patients understand who you are, why they've been referred to you or what they should expect.
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Practical advice, industry developments and ideas to help you make better marketing decisions.
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How to Use Health Awareness Days in Your Marketing
Health awareness days, weeks and months can give healthcare organisations a useful opportunity to start conversations, share information and highlight the support they provide.
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Common Mistakes in Healthcare Content
Whether you're writing website copy, articles, emails or social media posts, your content needs to help people understand something, make a decision, find support or take a useful next step.
Read articleMore Than 6 Million NHS Appointments Are Being Delivered by Independent Providers. What Does That Mean for Healthcare Marketing?
For the healthcare organisations delivering NHS-funded care, it creates an interesting communications challenge. Being available to patients doesn't automatically mean patients understand who you are, why they've been referred to you or what they should expect.
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