Brand identity
From new brands to refreshed identities, we develop the visual foundations that bring your organisation to life, including logos, colour palettes, typography and supporting brand elements.
Brand & Design
Build a brand people recognise, understand and trust.
Your brand is more than your logo. It is how your organisation looks, feels and communicates across every interaction.
We create thoughtful, distinctive brands and design that help healthcare and wellness organisations communicate clearly and consistently.
Whether you are starting from scratch, refreshing an established identity or need creative support for an existing brand, we make sure everything feels considered, cohesive and unmistakably yours.
Brand & Design
What we can help with
Brand development & refreshes
Already have an established identity? We can evolve it without losing the recognition and equity you have built.
Graphic design
Professional, on-brand creative for digital and print, from everyday marketing materials to larger campaigns.
Campaign creative
Creative concepts and visual assets designed to give campaigns a consistent, recognisable identity across multiple channels.
Marketing collateral
Brochures, leaflets, presentations, reports, event materials and other assets that help your organisation communicate professionally.
Brand guidelines
Practical guidelines that make it easier for your team and external partners to use your brand consistently.
“These guys are absolutely fantastic! Brilliant design and marketing service that really helped the Neurodiversity Arts Festival go off with a bang! Worked quickly and efficiently with fantastic results. I can't recommend them enough!”
A brand that works beyond the brand guidelines
A strong identity needs to work in the real world.
We think about how your brand will translate across your website, social media, email, campaigns, print and everything in between.
That means we are not designing a brand in isolation. We are building an identity that can actually support your wider marketing.
And because HG Marketing can deliver those channels too, there is no disconnect between the team creating your brand and the people putting it to work.
Healthcare & wellness branding
Healthcare and wellness organisations have a particular challenge: communicating expertise and credibility without becoming cold, corporate or indistinguishable from everyone else in the sector.
We understand that balance.
Our approach combines strategic thinking with creative execution to build brands that feel credible, human and appropriate for the audiences they need to reach.
Ready to strengthen your brand?
Whether you need a completely new identity, a thoughtful refresh or simply better creative support for the brand you already have, we'd love to hear what you're working on.