Becoming an extension of the team when extra marketing support was needed
The Brain Charity supports people affected by neurological conditions, helping people to live longer, healthier and happier lives.
During a period of transition within its marketing and communications team, the charity needed additional expertise and capacity to keep its marketing moving.
That's where we came in.
The challenge
Marketing doesn't stop because a team is going through change.
The Brain Charity was navigating a transition between marketing managers, with fewer marketing staff than usual but communications, campaigns and day-to-day activity still needing to happen.
They didn't simply need someone to complete a list of tasks. They needed experienced marketing support that could quickly understand the organisation, work alongside the existing team and help maintain momentum.
There was also an opportunity to refresh some of the charity's printed materials, which no longer reflected where the brand was heading, alongside providing ongoing support for its website.
What we did
We became an extension of The Brain Charity's existing team, providing 2.5 days of dedicated marketing support each week.
Working closely with the in-house team meant we could provide support wherever it was most useful, combining day-to-day delivery with wider strategic input.
Our work included:
- strategic marketing support
- content and communications
- campaign support
- graphic design
- brochures, flyers and printed materials
- website maintenance
- wider support for the internal marketing team
Rather than operating as an outside agency waiting for briefs, we worked collaboratively with the team and became part of its day-to-day marketing operation.
Our graphic designer also worked with the charity on an ongoing basis, refreshing key materials and creating designs that felt more aligned with The Brain Charity's established identity and the audiences it serves.
The outcome
Most importantly, The Brain Charity was able to keep its marketing moving during a period when its internal resources were stretched.
The team had experienced marketing support available without needing to immediately add another permanent member of staff, providing both additional capacity and access to a wider range of marketing expertise.
Our work together covered everything from strategic thinking to the practical jobs that simply needed to get done.
And that's exactly what our Marketing Support service is designed to do.
What The Brain Charity said
“These guys are absolutely fantastic! Brilliant design and marketing service that really helped the Neurodiversity Arts Festival go off with a bang! Worked quickly and efficiently with fantastic results. I can't recommend them enough!”
Christina, The Brain Charity
Need an extra pair of marketing hands?
You might have a gap in your team. You might be growing faster than your current resource can manage. Or your marketing list might simply be getting longer than the time you have available.
HG Marketing can work alongside your existing team, giving you flexible access to experienced marketing support without the commitment of another full-time hire.