Email marketing strategy
A clear plan for who you're communicating with, what they need to hear from you and how email supports your wider marketing.
Email Marketing
Stay connected with the people who matter.
Email gives you something few other marketing channels can: a direct line to an audience that has already chosen to hear from you.
We help healthcare and wellness organisations use email to build stronger relationships, share useful information and keep their organisation front of mind.
From one-off campaigns and regular newsletters to automated customer journeys, we can help with the strategy, content, design and delivery.
Email Marketing
What we can help with
Email campaigns
From launches and announcements to events, services and awareness campaigns, we'll plan, create and deliver emails with a clear purpose.
Newsletters
Regular communications your audience will actually want to receive, bringing together useful content, organisational updates and relevant calls to action.
Email design & content
On-brand emails that look professional, communicate clearly and make it easy for readers to take the next step.
Automated email journeys
Create better experiences without manually sending every email. We can build automated journeys for enquiries, new customers, onboarding, follow-ups and other key stages.
Reporting & optimisation
We look beyond simply whether an email was sent, using performance data to understand what your audience responds to and improve future communications.
More than another newsletter
Good email marketing isn't about sending something because another month has rolled around.
Every email should have a reason for being in someone's inbox.
That might be helping people understand a complex subject, introducing a service, sharing important information, encouraging someone to take action or simply maintaining a valuable relationship over time.
We bring the strategy, content and delivery together so your emails feel like a considered part of your marketing rather than another task on the list.
Thoughtful communication for healthcare & wellness
When you're communicating about health and wellbeing, the way you say something can matter just as much as what you say.
We create clear, accessible communications that respect the subject matter while still sounding human.
And because we can work across your wider marketing, your email doesn't exist in isolation. Campaigns can connect naturally with your website, social media, brand and wider communications.
Your audience. Your relationship.
Social platforms and search engines are hugely valuable, but you're ultimately building an audience on someone else's platform.
Your email database gives you a direct way to maintain relationships with people who have actively chosen to stay connected with your organisation.
We'll help you make the most of it.
Could your emails be doing more?
Whether your database has been sitting untouched, your newsletters need a rethink or you're ready to introduce automated journeys, let's talk about how email could work harder for your organisation.